Marketing Communications

Marketing Communications
By:Paul Russell Smith,P. R. Smith,Ze Zook
Published on 2011 by Kogan Page Limited

Marketing Communications has been listed as a |classic| by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores: -social media and websites -advertising -PR -sponsorship -direct selling The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a |marketing revolution,| the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user. With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.

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Book ID of Marketing Communications's Books is XgDPwAEACAAJ, Book which was written byPaul Russell Smith,P. R. Smith,Ze Zookhave ETAG "a886MaaTlQU"

Book which was published by Kogan Page Limited since 2011 have ISBNs, ISBN 13 Code is 9780749461935 and ISBN 10 Code is 0749461934

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