Strategic Brand Management
By:Kevin Lane Keller
Published on 2013-04-11 by Pearson Higher Ed
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
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Book which was published by Pearson Higher Ed since 2013-04-11 have ISBNs, ISBN 13 Code is 9780133255423 and ISBN 10 Code is 0133255425
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