The IMC Handbook: Readings & Cases in Integrated Marketing Communications
By:J. Stephen Kelly Phd,Susan K. Jones,Richard A. Hagle
Published on 2015-01-01 by Racom Books
The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.
This Book was ranked at 28 by Google Books for keyword vorsprung revision workbook bk 2.
Book ID of The IMC Handbook: Readings & Cases in Integrated Marketing Communications's Books is NlIJNAEACAAJ, Book which was written byJ. Stephen Kelly Phd,Susan K. Jones,Richard A. Haglehave ETAG "S/XLYTLFP+s"
Book which was published by Racom Books since 2015-01-01 have ISBNs, ISBN 13 Code is 9781933199061 and ISBN 10 Code is 1933199067
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
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